This is going to be my first foray into the business world. I'm in the process of writing a business plan to attract investors and would like to be able to describe my pricing strategy and how and when I would review and modify? I'd like some advice on how I would go about that..
I'm going to be starting a small business soon and want to know about pricing strategy-when to change?
Describing your pricing strategy is such a small part of your business plan. Sophisticated investors know that pricing strategies and financial projectsions are not realistic and don't pay much attention to it. The care more about the People and the Opportunity.
There is this great book that contains a lot of powerful information on writing a great business plan. The book is called How to Write a Great Business Plan by William Shalman. You can read it in one sitting.
